Marketing Mistake #1 – Why Failure
Sometimes Happens

 

Getting into Internet marketing is like
going into business for yourself. What
most people fail to realize is that the
same types of obstacles and challenges
that people have when they go into
business offline are the same obstacles
and challenges they might face online,
except in a different format. If you have
difficulty selling items in a regular
brick-and-mortar store, don’t think that
slapping a website up on the Worldwide
Web is going to transform you into an
instant super sales person. It won’t.
Instead, seek to become a better business
person all around, taking your cue from
basic business practices, and then
transferring those skills online to be
successful.

YOUR ATTITUDE IS HALF THE BATTLE

Business is a competition, just like
sports. You don’t go out to the playing
field assuming that your team will lose.
You don’t let a few setbacks sour you on
the entire game. Not only that, but you
give it your all until the umpire blows
the whistle and the game is over. Then,
there is time for regret, but until then,
the game can always be turned around at
the last minute.

Having a positive attitude when you go
into Internet marketing is essential, just
like it is when you are competing in
sports. If you think you will fail, you
will. There is no better self-fulfilling
prophecy than someone who half-heartedly
goes into business only to make excuses
for why the business failed. It didn’t
fail after they started doing it. It
failed the minute that they didn’t believe
in themselves. If you want the stamina and
persistence to get into Internet marketing
and to be successful, you have to
understand that there will be setbacks,
but you have to be able to use everything
as a learning experience to finally cross
that finish line as a winner.

UNDERSTAND YOUR STRENGTHS AND WEAKNESSES

Every business is a reflection of the
owner who creates it, and Internet
marketing is no different. If your
strength is in structuring a product line
up and not in sales, then you have to get
people on your team who can cover the
weakness, while you cover the strength.
Sit down right now and carefully assess
any businesses you’ve created in the past.
What were you good at? What did you fail
at? Learning from failure is the key to
success. Those people who fail to learn
from their mistakes, as it is said, are
doomed to repeat them. Therefore, you
already have a fertile history of what
types of obstacles you might encounter in
this new venture, and can prepare an
alternate plan to get you past them even
before they occur.


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